Coca Cola products can be found practically anywhere in the world, such as on the tables of people in Tanzania, one of the poorest countries, and on the tables of the wealthiest people in the United States, where the company was founded. The success of this worldwide organization can be attributed to more than just its flavorful beverages. The following elaborates on the company’s mission, product line, organizational structure, and its marketing strategies. A brief overview of some of the myths that have surrounded Coca Cola will also be helpful in finding out how a backyard operation evolved into a multi-million dollar business.

The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what’s to come. We must get ready for tomorrow today. That’s what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a “Roadmap” for winning together with our bottler partners.

Our Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
To refresh the world…
To inspire moments of optimism and happiness…
To create value and make a difference.

Our Vision

Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

• People: Be a great place to work where people are inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs.
• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities
• Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-moving organization.

]]> http://27cv20.wordpress.com/2009/10/19/mission-vision/feed/ 0 27cv20 http://27cv20.wordpress.com/2009/10/19/introduction/ http://27cv20.wordpress.com/2009/10/19/introduction/#comments Mon, 19 Oct 2009 14:19:02 +0000 27cv20 http://27cv20.wordpress.com/2009/10/19/introduction/ ]]> Coca-Cola Company

The Coca-Cola Company

You may know The Coca-Cola Company…

… as the largest beverage company with the most extensive distribution system in the world. You may know us simply as Coca-Cola–the world’s most valuable brand and a global icon.
But we are so much more.
We are a nonalcoholic beverage company with an ever-expanding portfolio of choices to meet consumer needs. We are a global citizen committed to making a difference on the planet. We are operating with renewed vigor to increase profitability and to strengthen relationships with our business partners. And we are passionately working, along with our bottling partners, to ensure the sustainable growth of our business.

Coca-Cola Company

the world’s largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day.
The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.

]]> http://27cv20.wordpress.com/2009/10/19/introduction/feed/ 0 27cv20 http://27cv20.wordpress.com/2009/10/19/history/ http://27cv20.wordpress.com/2009/10/19/history/#comments Mon, 19 Oct 2009 14:17:08 +0000 27cv20 http://27cv20.wordpress.com/2009/10/19/history/ ]]> Coca-Cola Company

History

The Coca-Cola Company was originally established as the J. S. Pemberton Medicine Company,
a co-partnership between Dr. John Stith Pemberton and Ed Holland . The company was formed to sell three main products: Pemberton’s
French Wine Cola (later known as Coca-Cola), Pemberton’s Indian Queen Hair Dye, and Pemberton’s Globe Flower Cough Syrup.
In 1884, the company became a stock company and the name was changed to Pemberton Chemical Company.] The new president was
D.D Doe while Ed Holland became the new Vice-President. Pemberton stayed on as the superintendent.] The company’s factory was located at No. 107,
Marietta St. Three years later, the company was again changed to Pemberton Medicine Company.
Finally in October 1888, the company received a charter with an authorized capital of $50,000. The charter became official on January 15, 1889.
By this time, the company had expanded their offerings to include Pemberton’s Orange and Lemon Elixir.

Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he who first scripted “Coca Cola” into the flowing letters which has become the famous logo of today.
The soft drink was first sold to the public at the soda fountain in Jacob’s Pharmacy in Atlanta on May 8, 1886.
About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first year of sales were a loss.
Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut.

Asa Candler

In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By the late 1890s, Coca Cola was one of America’s most popular fountain drinks, largely due to Candler’s aggressive marketing of the product. With Asa Candler, now at the helm, the Coca Cola Company increased syrup sales by over 4000% between 1890 and 1900.
Advertising was an important factor in John Pemberton and Asa Candler’s success and by the turn of the century, the drink was sold across the United States and Canada. Around the same time, the company began selling syrup to independent bottling companies licensed to sell the drink. Even today, the US soft drink industry is organized on this principle

Death of the Soda Fountain – Rise of the Bottling Industry

Until the 1960s, both small town and big city dwellers enjoyed carbonated beverages at the local soda fountain or ice cream saloon.
Often housed in the drug store, the soda fountain counter served as a meeting place for people of all ages. Often combined with lunch counters, the soda fountain declined in popularity
as commercial ice cream, bottled soft drinks, and fast food restaurants became popular.

New Coke

On April 23, 1985, the trade secret “New Coke” formula was released. Today, products of the Coca Cola Company are consumed at the rate of more than one billion drinks per day.

]]> http://27cv20.wordpress.com/2009/10/19/history/feed/ 0 27cv20 http://27cv20.wordpress.com/2009/10/19/home/ http://27cv20.wordpress.com/2009/10/19/home/#comments Mon, 19 Oct 2009 14:15:12 +0000 27cv20 http://27cv20.wordpress.com/2009/10/19/home/ ]]> Coca-Cola Company

Home

 

The Coca-Cola Company

---

---

---

---

---

Address:

Office of the General Sales Manager

Coca-Cola Bottlers Philippines, Inc.
Silangan Industrial Estate, Canlubang, Calamba City

Contact#

(049) 549-7762

Email:

mafe.reyes@ccbp.com.ph

]]> http://27cv20.wordpress.com/2009/10/19/home/feed/ 0 27cv20 http://27cv20.wordpress.com/2009/10/19/15/ http://27cv20.wordpress.com/2009/10/19/15/#comments Mon, 19 Oct 2009 13:58:11 +0000 27cv20 http://27cv20.wordpress.com/2009/10/19/15/ ]]> Coca-Cola Company

Menu

Home
History
Introduction
Mission & Vision
Conclusion

]]> http://27cv20.wordpress.com/2009/10/19/15/feed/ 0 27cv20